Writing Descriptions to Sell Your Crafts

Hello all ūüėÄ
I know, I know, I’ve been away for a while but life and business got busy so I had to take a step back from the blog. I’ve hit a quiet moment so now I can join in again.
Today’s post is about writing descriptions for your gorgeous creations. I’ve been working hard on making my descriptions sell my items based on something I was told once that has stuck with me

Write a description as if there are no photographs

So here we go; my descriptions now have a few main categories that ¬†I try and fill to the best of my ability while still allowing my craziness to come on through. I always have this to hand when i’m putting a new item up for sale.

When someone searches for something on Google they display the first few words of your listing – This is your first point of sale so make it worth it. You need to explain what your item is, who its for and why your buyer should choose yours above all others.

Special Offers

Do you have any special offers; Free Postage? Buy one get one free? Anything? Write them here.


Here’s where you explain what your item is but don’t go giving away any state secrets. You give them enough to know how it’s made without letting them think its easy to make themselves (remember you don’t want the DIYers). In this category there are subcategories I use;

  • Design – How’d you make it? I’m a crocheter so can only explain what I mean using crochet terms but hopefully you’ll be able to understand how to change it for your category. In here I explain if it’s created using amigurumi or the stitches used but I don’t give away the pattern.
  • Measurements – In this area you need to either be EXACT or make sure you add approximate to it (remember people can claim your item is not as described and demand a refund). You need to give height, width and depth.
  • Ingredients – *again i’m talking like a crocheter* I state the name of the wool, along with the type (double-knit, aran, cotton thread) and the make up of it, such as 100% acrylic. Also any other items used such as toy stuffing, eyes, buttons etc.
  • Variations – Is there anything your buyer can change to customise the item? Things like; size, colours, fastenings, adding a name – anything you don’t mind adjusting (On Etsy you can use the variations sections to ensure the customer has made choices, stops delays with processing – but you only have 2).
  • Safety – For anything with play value (even if you wouldn’t have thought it’s for children) must be CE Tested and you need to state that it’s been done. Anything with play value can not be stated “not for children” this, does not get you out of CE Testing. There is more information on CE Testing¬†Here
  • Washing Instructions – Can your item be washed? How? – This may make the difference for a sale as some people do not like “dry clean only” etc so should they recieve an item stating this you may be forced to take a return which would not have been needed had the buyer had this information first.
  • How long does it take to make? – If your items, like mine, are made to order then people need to know how far in advance of the occassion they should order. Here’s a peek on how I write this section which I have named CREATION TIME.

The coasters take a few hours to make each one. Your order aims to be processed within a week (subject to back orders). When your order is placed, a message is sent to you detailing the date they will be posted on, if you need it sooner there are rush order slots available — https://www.etsy.com/uk/listing/280500166/uk-rush-order-add-on-priority-listing

Do you offer Rush Order Slots? Don’t know what I mean? It’s worth considering.

This listing is an ADD-ON only and can be used as a way to cause your item to be upgraded to NEXT DAY DELIVERY as well as asking me to work longer hours to ensure your item is posted out within a week.

Following on from the Design subsections my next one is
Gift Ideas

Here you are trying to give your customer a reason for buying this item so you need to tell them WHO your item is for – dad, mum, daughters, sons, teachers etc and WHEN your item is for – birthday, anniversary, christening, housewarming, homecoming.
This is also the place where I tell anyone about other items that are similar, I call it THE REST OF THE RANGE. I also mention any special bulk buy offers here.

Post & Packaging

Consider how you pack your items – tell your customer. Do you offer gift wrap? (I do), can you post directly to the recipient? (I do – MAKE SURE YOU GET THE NEW ADDRESS IN WRITING TO PROVE YOU POSTED CORRECTLY). All these are worth mentioning here.
How do you post your items? Mine are Royal Mail Second Class Рsigned for on anything over £10.

Finally it’s a good idea to add a link to any overall policies you have such as refunds.


So there we have it, it’s a bit more updated than the original one as i’ve had nearly a year of practice ūüėÄ Have fun listing yours and I wish you many sales in the future.

Jenny xx




The Creative Process

Hi all,

Hope life is treating you well. I’m just getting over a nasty hospital procedure designed to try and help me walk without crutches again, so far it hasn’t worked but it means I’m sitting down a lot more and can spend more time creating and blogging – all good right?
Today’s blog post is about how I decide what to make and the process behind it all.

When I decide to make a¬†new project the first thing I do is have a quick nose on Pinterest (yes I know, you can’t have a quick look and it normally involves me scrolling for over an hour). When I decide that I like something, I ask the girls and they pick the colours and the shape and I make it.
If something requires CE Testing then I take some nice photographs and do the CE Tests, then once they pass I give my makes to the girls for a few days……. if they’re still going after the road test they get put in the shop. However, the process normally includes an impromptu photoshoot from the girls and I thought I’d give you a little insight with the latest product that is undergoing road testing with the girls.


Listing on Conscious Crafties

If you’ve been following my blog you’ll know about Conscious Crafties if not, have a quick read here: https://wordpress.com/post/craftymillerjm.wordpress.com/139

So you’ve been accepted into the Conscious Crafties Family and want to list an item for sale but wait….. what information should you include in your description? Well some details are obvious, others you may not have thought about. Don’t worry, I’m here to help.
So what people like about buying handmade is that they’re buying from a friendly person who has a passion for these things, rather than a corporation who is paying pittance for someone on a line to bang out 100 of them a day. So tell them, give a little insight into what made you make what you did and maybe a little part of how,¬†they also want to know design information such as measurements, what can be varied on their order as well as a few more little nuggets of info. Getting a little lost? okay, well let’s use an example then.

Let’s look at my dinosaurs, just because – https://www.consciouscrafties.com/handmade-gifts/complete-collection-of-4-dinosaurs-any-colours/

I always open with a quick couple of sentences giving a general overview:

ROAR!! Four dinosaurs are better than one so hurry and grab this offer before it becomes extinct! Choosing all of the range of dinosaurs at once saves you ££s. Available in a mixture of colours and CE Safe too. The dinos are a brilliant gift for your children as kids young and old will enjoy tearing down cities and giving rides to their favourite superhero or toy.

This immediately tells people they’re getting a bargain. It also tells them that the dinosaurs can be customised and are safe for children. I also tend to include who the item would be for here.¬†This is also what comes up in Google if your item appears in a google search, so you need it to be as eye-catching as possible.
Once you’ve done this lets move onto the next section; DESIGN

They are all crocheted using Stylecraft Special DK wool and then stuffed using CE safe toy stuffing (not too tight, just enough to make them squeezable) before being given 2 beautiful CE tested Safety eyes.

This is where you explain your processes, but remember people will not understand technical terms so ensure you use laymens terms if possible but don’t give the game away, you don’t want people to devalue your work by believing they could make it themselves easily.

Brontosaurus – – Measuring 26cms from his nose to the end of his long tail and 10cms from floor to top of his body.
Stegasaurus – – Measures 17cms from nose to the end of his tail and 10cms from floor to top of his spikes.
Triceratops – – Measures 16cms from his horn to the end of his tail and 8cms from floor to the top of his horn.
Tyrannosaurus Rex – – Measures 20cm tall and 15cm wide.
Please note these measurements are approximate as different lots of the wool can differ in thickness causing slight difference in sizes

This is arguably the most important aspect of your listing. You need to be as accurate as you can, if you cannot be completely exact then you must say so, perhaps add approx at the end, or as I have, write a disclaimer.


Is there any part of your item that the customer can change? Here’s a few examples of things they might be able to change depending on your item/type of items etc, they’re all available from the CC Site.
Ring size
Shoe Size
There is also a choice of “Special Request” for any others that they can change.

SAFETY РIs there safety issues you need to ensure is followed? Or do your items require you to put them through tests/hold certificates to prove you have done everything you needed to legally sell it. (ie: Toys need CE Testing more info here)

The dinosaurs have been CE tested and passed, giving extra reassurance to parents that their little ones won’t get hurt by their beautiful new friends.

Does your item include lots of things? Make sure you include everything that comes with it.

*Birth Certificate with a beautiful poem. (Please see single listings for details of each poem)
*4 Dinosaurs, in your colours.

Okay, so remember when I said people want to know about you? Here’s the best place to do it. I call it INSPIRATION. What made you want to make this item? Did you think of it, or someone else?

I was asked to make three dinosaurs and once they were finished I realised I had enjoyed them so much and wanted to make more. So I added them to my regular makes along with my own design of T-rex.

Customers want to know how long before they can expect your lovely item to arrive at their door, there is also a separate area for you to include the days but I felt it was nice to include a little more too. I named it CRAFTING TIME.

Each item is made lovingly to order. For a set of dinos this can take around a week to complete although please remember items are made in the order they are received. If time is of the essence please let me know when placing the order by adding “QUICK TURNAROUND” to the notes. If there may be a delay I shall ensure to keep you updated.

Finally I give some information about posting and packaging.

Packaging – When posted, your dinosaurs are wrapped in tissue paper to keep them warm before being tied with a lovely bow.
**NEW** The Dinosaurs now also come with their very own birth certificate and back story. If you are gifting this there will be a blank space to write the name your child gives their dinosaur, alternatively they can be typed on to the certificate over here at Crafty Miller.
They come with washing and safety instructions as standard.
*Gift Wrap also available* https://www.consciouscrafties.com/handmade-gifts/gift-wrap-available-add/

So hopefully this has been helpful, look out for more posts in the future.

So you want to sell your crafts?

When creating a new item to sell there are many things that you need to remember, if like me you have a shocking memory, print this out and keep handy for each item.

Item Name ____________
Created on ____________

Need CE Testing? ____

Done ___

I tend to take photos before testing to save making another item, as the tested one isn’t able to be sold, straight after.

Priced Item ____

Ingredient How much used Cost

Total Cost

+ Fees

+ 5% Profit

Total Price

Photographs Done ____

Make sure you make them square and 1000 x 1000 pixels.

5 pictures

1 picture showing the WHOLE item, on it’s own.

1 picture showing how it’s used (Incl background objects to set the scene)

1 picture with linked items

1 / 2 pictures showing details (if more than 2 needed, try using collages but don’t use this one as the MAIN picture.

Use a plain background (Use your local DIY store for wallpaper samples)

Natural Lighting is a must (NO FLASH) If you struggle to get natural lighting, because let’s face it UK Weather isn’t the best hehe, considering buying a lightbox (with lights)

Listed Item

Etsy Listing Tips


  • What is it?

  • Who’s it for?

  • What’s it for?

  • Special Occasions?


  • What is it?

  • Who’s it for?

  • What’s it for?

  • Special Occasions?


Google Intro (What comes up when your item turns up on a Search on Google) Include ‚Äď what it is, gift ideas and any variations available.


  • How is it made? (Don’t give away the secrets)
  • Measurements (Inches works best)
  • Variations Available (Colours, Sizes, Clasps etc)
  • Safety Information (CE for toys)

Special Offers

  • Postage offers?
  • Buy one, Get one Free etc?

Linked Items

Is there anything that would also be good with the item they’re looking at?

Crafting Time

  • How long does it take to make?
  • Do you have an order you make things in?
  • Can people rush their order? How?

Gift Ideas

  • Who would like it?
  • Special Occasions?

Postage & Packing

  • How do you wrap it for transport?
  • Can they upgrade anything?

Gift Wrap

  • Do you offer gift wrap?
  • How do they get it?

It’s easier to make people choose their variations than expecting them to write it in the notes as a lot of people forget and then you have to message them asking for it.
You can also incorporate differences in prices depending on what they buy.

Postage and Packaging Costs

Remember as well as costs for posting you have to include costs for any packaging materials you use.

There’s a very good website to help choose Tags. www.marmalead.com

  • What is it?
  • Who’s is it for?
  • Special Occasions
  • What’s it made from?

Share your items

There are many apps/websites that you can use to save time on sharing! I use Hootsuite but make sure you look around and choose the one that suits your needs best.

Shared on Facebook __

Shared to Craft Groups __

Shared to Local Sales Groups __

Shared on Twitter __

Use your Hootsuite to schedule tweets to coincide with the hashtag hours available on Twitter.

#CraftHour – 7pm Sunday
#HandmadeHour – 7:30-9.30pm Weds, 8pm Sun
#UKBusinessHour – 8pm Thurs
#UKLateHour – 9-10pm Mon-Fri
#BizHour 2-3pm Mon-Fri
#EnglandHour – 9pm Sun
#B2BHour – 2-4pm Mon-Fri
#GiftHour – 8-9pm Mon

Shared on Google + __

Shared on LinkedIn __

Shared on Instagram __

Remember to add the other places you advertise your items too.

  • Include Price
  • p&p costs
  • Size and Variations Available.
  • Link to your item and/or an email address to order from

 Helpful Hashtags to include.

  • #Tweeturbiz
  • ¬†#mylocaltweets
  • #britishcrafters
  • ¬†#shareourshop
  • #craftpromote
  • #craftbuzz
  • #etsyuksellers
  • #etsylove

Share your items links into Etsy Teams.
This is helpful when first listing new items as favourites help your placing on Etsy.
Remember to play the games fairly or you will be asked to leave the teams.


CE Testing

Hello all,

Today’s post is about CE Testing for toys. As a buyer, you should ensure that anything you buy holds a CE mark as this confirms that a toy is safe for your children to use.


As a seller, there are many rigorous tests that your toy needs to go through before it can legally be sold. Failure to do this comes with a £5000 fine and even 6 months in jail! So please ensure it is done.

Quick Glance at CE Testing

Let’s start by seeing what the government have to say about CE Testing here¬†as you can see there is a lot of information that needs to be considered when you think about selling toys.

Once you’ve decided that you need to test your toys, let’s start with taking a DEEP BREATH! And then grab¬†a self-certifying pack, which can be purchased from here¬†Once you’ve purchased it, I strongly suggest you print it all out and read it thoroughly, taking notes along¬†the way, but again DON’T PANIC, it’s not THAT scary. I promise!.

Tests Needed

There are a few tests which need to be completed but they are mostly really easy.

A Tension Test which makes sure that any item you have joined together is secure and for this you need two G-Clamps, a set of suitcase scales, a heavy duty bag and a LOT of canned food (or alternatively you can buy weights which equal the 7.2kg needed)
A Rod Test which requires a rod that is 12mm circumference.
A Drop/Impact Test that you only need to do if you have a material that is hard and does not carry a CE Mark.
A Small Component Test. This one is a little more tricky but not much, you just have to make sure that no part of your toy fits into a cylinder (which comes with your conformance pack). If an aspect¬†of your toy falls off during any of the aforementioned tests then you have to make sure they won’t fit in the tube either.
A Flammability Test. This is the test that most people are terrified of. Please don’t be, it’s not as scary as it looks. If you can get a certificate from your material supplier stating their item passed an EN71-2 test then you do not need to carry out this test. If not, then grab a friend and start testing.

Mostly make sure that you complete the file fully and completely and that you have insurance in place. Then let your mind loose and create your hearts desire.

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