Writing Descriptions to Sell Your Crafts

Hello all 😀
I know, I know, I’ve been away for a while but life and business got busy so I had to take a step back from the blog. I’ve hit a quiet moment so now I can join in again.
Today’s post is about writing descriptions for your gorgeous creations. I’ve been working hard on making my descriptions sell my items based on something I was told once that has stuck with me

Write a description as if there are no photographs

So here we go; my descriptions now have a few main categories that  I try and fill to the best of my ability while still allowing my craziness to come on through. I always have this to hand when i’m putting a new item up for sale.

Advert
When someone searches for something on Google they display the first few words of your listing – This is your first point of sale so make it worth it. You need to explain what your item is, who its for and why your buyer should choose yours above all others.

Special Offers

Do you have any special offers; Free Postage? Buy one get one free? Anything? Write them here.

Design

Here’s where you explain what your item is but don’t go giving away any state secrets. You give them enough to know how it’s made without letting them think its easy to make themselves (remember you don’t want the DIYers). In this category there are subcategories I use;

  • Design – How’d you make it? I’m a crocheter so can only explain what I mean using crochet terms but hopefully you’ll be able to understand how to change it for your category. In here I explain if it’s created using amigurumi or the stitches used but I don’t give away the pattern.
  • Measurements – In this area you need to either be EXACT or make sure you add approximate to it (remember people can claim your item is not as described and demand a refund). You need to give height, width and depth.
  • Ingredients – *again i’m talking like a crocheter* I state the name of the wool, along with the type (double-knit, aran, cotton thread) and the make up of it, such as 100% acrylic. Also any other items used such as toy stuffing, eyes, buttons etc.
  • Variations – Is there anything your buyer can change to customise the item? Things like; size, colours, fastenings, adding a name – anything you don’t mind adjusting (On Etsy you can use the variations sections to ensure the customer has made choices, stops delays with processing – but you only have 2).
  • Safety – For anything with play value (even if you wouldn’t have thought it’s for children) must be CE Tested and you need to state that it’s been done. Anything with play value can not be stated “not for children” this, does not get you out of CE Testing. There is more information on CE Testing Here
  • Washing Instructions – Can your item be washed? How? – This may make the difference for a sale as some people do not like “dry clean only” etc so should they recieve an item stating this you may be forced to take a return which would not have been needed had the buyer had this information first.
  • How long does it take to make? – If your items, like mine, are made to order then people need to know how far in advance of the occassion they should order. Here’s a peek on how I write this section which I have named CREATION TIME.

The coasters take a few hours to make each one. Your order aims to be processed within a week (subject to back orders). When your order is placed, a message is sent to you detailing the date they will be posted on, if you need it sooner there are rush order slots available — https://www.etsy.com/uk/listing/280500166/uk-rush-order-add-on-priority-listing

Do you offer Rush Order Slots? Don’t know what I mean? It’s worth considering.

This listing is an ADD-ON only and can be used as a way to cause your item to be upgraded to NEXT DAY DELIVERY as well as asking me to work longer hours to ensure your item is posted out within a week.

Following on from the Design subsections my next one is
Gift Ideas

Here you are trying to give your customer a reason for buying this item so you need to tell them WHO your item is for – dad, mum, daughters, sons, teachers etc and WHEN your item is for – birthday, anniversary, christening, housewarming, homecoming.
This is also the place where I tell anyone about other items that are similar, I call it THE REST OF THE RANGE. I also mention any special bulk buy offers here.

Post & Packaging

Consider how you pack your items – tell your customer. Do you offer gift wrap? (I do), can you post directly to the recipient? (I do – MAKE SURE YOU GET THE NEW ADDRESS IN WRITING TO PROVE YOU POSTED CORRECTLY). All these are worth mentioning here.
How do you post your items? Mine are Royal Mail Second Class – signed for on anything over £10.

Finally it’s a good idea to add a link to any overall policies you have such as refunds.

 

So there we have it, it’s a bit more updated than the original one as i’ve had nearly a year of practice 😀 Have fun listing yours and I wish you many sales in the future.

Jenny xx
http://www.craftymiller.co.uk

 

 

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